– Strong and effective founding members and board

– Independent and professional secretariat

– Inclusion – Apex organization that brings together the experience of many other associations

– Good governance structures with checks and balances to protect members’ interests

– Good negotiation capacity

– Access to information in key markets

– Credibility, transparency and accountability

– Value for money through effective service delivery for the good of our members

– Enhanced networks with key stakeholders(government, export markets, service providers as well as development partners)

– Support self-regulation in collaboration with Ministry of Agriculture, Animal Industries and Fisheries & Uganda Export Promotions Board